Navigate: Selling the Way People Like to Buy

Navigate: Selling the Way People Like to Buy

Navigate: Selling the Way People Like to Buy

One of the most valuable business lessons I ever learned came to me during my first year of marriage when I was trying to figure out what to buy my wife for Christmas.

I remember walking through the mall thinking about how I had no clue what to get her when I came across what I thought to be the perfect store—the Sports Store.  Personally, I loved the Sports Store, so I thought that surely my wife (who was a fashion stylist from San Diego) would, too.

I walked in to the store and began my search for the perfect gift.  As I was looking, I came across a section of the store that I thought would be the perfect spot to pick a gift for my new wife, the University of Tennessee Football section.  I loved the University of Tennessee Football, so—in my mind—surely my new wife—who was a Fashion Designer from San Diego—also loved the University of Tennessee Football!

 

–> Click here to continue reading. 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: